Events at Town Center

Events in Virginia Beach

lululemon athletica Grand Opening

Saturday, October 4, 2014 from 8:00 AM to 10:00 AM

join us as we celebrate the opening of our new store by sweating it out in the streets of Town Center! featuring coaches from CrossFit TakeOver, CrossFit Rife, CrossFit Unrivaled & CrossFit 757.

this is an all-levels WOD - from beginners to advanced, we'll have something for everyone!

please arrive at 8:00 am - we'll be gathering in front of the store. parking is located in the parking garage on Town Center Drive.

we can't wait to celebrate [and sweat!] with you! get ready to #takeoffatTownCenter

The War of the Wings

Saturday, October 4, 2014 from 12:00 PM to 5:00 PM

The War of the Wings has been such a huge success every year, and our 10th Anniversary celebration will be held Saturday, October 4th, 2014, at Town Center in Virginia Beach. It's going to be lip smacking fun!

War of the Wings promotes the best wing restaurants throughout Hampton Roads. BOB FM, 96X, US 106, WNIS & WTAR will have listeners lining up to sample wings and vote which ones are the best. Live music, adult beverages, prizes, giveaways, children's activities and, of course, discovering the best wings in town are all part of the day's activities.

As a 2014 War of the Wings Partner, you can participate in this great event and join in on the fun, all while displaying your products and services to a receptive audience.

Fall Fashion Weekend

Saturday, October 18, 2014 from 5:00 PM to 9:00 PM

The Town Center of Virginia Beach has welcomed new retail stores in the second phase of development and we are thrilled to feature them in the Fall Fashion Show!  The Fall Fashion Show is a free and open to the public event showcasing the fashions from the retail stores located in the Town Center of Virginia Beach and Pembroke Mall.  Free People, Anthropologie and lululemon athletica are just a few of the newest additions debuting their collections during the runway show, held October 18th at the Fountain Plaza in the Town Center of Virginia Beach.  Come out to celebrate, see the Fall looks and possibly win some great giveaways!  Rain location in Pembroke Mall near Coastal Edge and Old Navy.

Please join us in celebrating the Fall Fashions from the many retailers of Town Center and Pembroke Mall! The runway show will feature both local and national fashion designs throughout the weekend.


Town & Treat

Saturday, October 25, 2014 from 12:00 PM to 4:00 PM

Trick or Treat at participating merchants throughout The Town Center.  Frightfully fun activities for the whole family:  pumpkin decorating, face painters, caricaturists, balloon artists and more!  

Bring your pet for the Howl-oween Pet Costume Contest starting at 1:30 at Fountain Plaza.  

Visit Town Center restaurants to crown "Town Center's Official Demonic Tonic" cocktail!

Scavenger Haunt

Sunday, October 26, 2014 from 12:00 PM to 7:00 PM

Join the Junior League of Norfolk-Virginia Beach for a Scavenger Haunt around Town Center!

Costume contests, goodies, discounts and more!

Follow the provided clues to haunt your way through the Town Center of Virginia Beach while having a spooktacular time!

This event is for adults only.


Saturday, November 8, 2014 at 12:00 AM to Sunday, November 23, 2014 at 12:00 AM

Town Center companies use their creativity and skills to build a Virginia Beach-themed structure made exclusively of canned food then, before Thanksgiving, all of the cans will be donated to the Foodbank of Southeastern Virgina!


Think of the possibilities: team building, helping our community, winning a trophy and bragging rights, just to name a few.


Visit the Town Center tower lobbies and VOTE for your favorite structure to win the People's Choice Award and be eligible to WIN yourself!  You could win a Town Center gift card package just for voting!


Light Up The Town

Saturday, November 22, 2014 from 6:00 PM to 9:00 PM

The Town Center of Virginia Beach's annual holiday parade. Celebrate the arrival of Santa, the illumination of Town Center and help us light up our 30-foot tree with a few thousand of your closest friends! And it's all FREE and open to the public!

Last Night on the Town

Wednesday, December 31, 2014 at 2:00 PM to Thursday, January 1, 2015 at 1:00 AM

Celebrate the "Last Night on the Town", the City of Virginia Beach's huge New Year's Eve event.  Family festivities and fun for all in partnership with Pembroke Mall.